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The Liuyang fireworks industry order exchange reached an intended turnover of over 1.7 billion yuan in two days

April 21,2023

"It's great, I love it!" A few days ago, the 2023 fireworks industry order exchange meeting was held in Liuyang, where a customer from Canada, Rod, came to the exhibition site in advance and carefully observed the automatic loading and assembling production line of Liuyang Wuyi Technology Machinery Co. ." The fireworksindustry, which is a traditional industry in Liuyang, ignited enthusiasm in April when it welcomed an offline exhibition of its products after a three-year absence. The exhibition covers a total area of about 5,000 square meters and attracts 138 fireworks and machinery manufacturers from all over the country, exhibiting tens of thousands of products from the whole industry chain, presenting new products, new machinery, new materials, new techniques and new technologies for the development of the fireworks industry, in order to facilitate product trading, help match production and marketing, and promote industrial development.

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On April 17, we learned from the organizing committee that 685 orders were reached within two days, with a transaction value of 1.756 billion yuan, adding another fire to the "open door" of Liuyang's economic development.

The event presented a beautiful scenery of fireworks industry in spring

At the event, there was a lot of traffic and exhibitors.

"Liuyang is a hub for the fireworks industry, and we have come to Liuyang before to participate in fireworks industry exhibitions and sales activities, and the results are very good." Liang Hehua, general manager of the Guangming Flower and Explosives Factory in Cizhou Town, Yuanzhou District, Yichun City, Jiangxi Province, said that the fireworks industry order exchange held in Liuyang this year was a good opportunity for fireworks enterprises.

"There were a lot of new products and highlights. This is the first offline exhibition and sale of the fireworks industry held in Liuyang after the epidemic, and exhibitors were very enthusiastic." The relevant person in charge of the event organizing committee introduced that 138 enterprises from all over the country exhibited tens of thousands of products from the whole industry chain of fireworks, showing a full range of new products, new technologies, new machinery, new processes and new materials, presenting a "sunny spring scene" of the fireworks industry.

"This time, we brought more than 20 new products, mainly the Jiangshan series, the dazzling series and the special effects fireworks series. For example, this King Gatling is more colourful and has a stronger visual impact." Li Taiyu, the person in charge of the sales department of Hunan Mingyi Fireworks Group Co Ltd, said.

Liuyang Jinkou Risheng Import & Export Trading Co., Ltd. brought 12 newly developed "Flower Language" series of urban fireworks and small fireworks products, such as elegant orchids, rich peonies and lucky lilies.

In the artillery machinery exhibition area, the combination fireworks automatic charging and assembly production line of Liuyang Wuyi Technology Machinery Co. According to the introduction, the production line's capacity efficiency adopts the principle of sectional synchronous operation, and the production efficiency is more than 45,000 rounds per hour, which realizes the mechanization and automation of the drug-related processes and achieves the separation of human and drug operations and safety interlock control, ensuring the safe production and quality assurance needs of the combination fireworks production enterprises.

Festival stage, economic and trade singing, smooth production and marketing channels to stimulate consumption vitality

Each fireworks industry exhibition and exchange activities, are fireworks and machinery manufacturers to promote the brand event, but also an important platform for the exchange of artillery people, attracting businessmen from all over the country to see samples, business opportunities, talk about cooperation.

"Hello, are there any fireworks products that can be exported to the Middle East at this exhibition? We are very interested in ......," said a businessman from the Middle East who called the organising committee one day before the opening of the exhibition, saying that Chinese fireworks are well known all over the world and Liuyang is the world famous hometown of fireworks. suitable channels to sell Liuyang fireworks to more places in the Middle East."

After learning from a customer that Liuyang would be holding an order exchange for the fireworks industry, Cui Guangli, a businessman from Inner Mongolia, travelled thousands of miles to Liuyang. Cui Guangli, who walked, looked, asked and talked all the way through the booths, from time to time exchanged WeChat messages with the exhibitors, looking for opportunities to cooperate with Liuyang's fireworks enterprises.

"Although I have been selling fireworks for many years, this is my first time in Liuyang and I want to order some fireworks products back through the exhibition." Cui Guangli said that he has already seen some preferred products and will go to the enterprises next to see the goods for detailed discussions, believing that the trip to Liuyang will be full of success.

The festival economy, as an important part of the modern service industry, is a strong engine that "moves the whole body with one hair". This year's exhibition adheres to the concept of "product trading, production and marketing docking, industrial development", and strives to make the event a platform for information exchange, a window for product display and a production and marketing docking event for the artillery industry in the Xiang-Gan border area, so as to achieve the goal of "holding a festival, activating an industry and benefiting multiple industries "The event will be a platform for information exchange, a window for product display and a production and marketing event for the flower artillery industry in the Xiang-Gan border area.

"Normally, the average monthly occupancy rate of our hotel is 70% to 80%, but in the last week, every day is full, and most of them are guests who come to attend the order exchange." The head of the sales department at the Hilton Hibiscus Hotel said bluntly that it was too busy these days.

Visitors become customers, popularity becomes wealth, traffic becomes production. The fireworks industry order exchange and the 2023 First Xianggan Art Fireworks Invitational Tournament were held at the same time, further driving the night-time economy and cultural tourism consumption in Liuyang.